Small Marketing Budgets

A recent article, How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns by Hassan Mansoor says that unlike big companies who have the luxury to overindulge on marketing, small businesses usually have limited marketing funds. Nevertheless, there are various ways small businesses can get more out….
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A recent article, How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns by Hassan Mansoor says that unlike big companies who have the luxury to overindulge on marketing, small businesses usually have limited marketing funds. Nevertheless, there are various ways small businesses can get more out of their low-budget marketing campaigns.

Here are some of the most effective marketing strategies for small businesses.

1. Utilize social media.

Nowadays, social media today is one of the most cost-effective marketing tools for businesses.

To optimize the use of social media for your small business, first identify your customer base, learn where your customers are, and be where they are. For example, if your business in executive office space Philly is photography or fashion design, you will benefit hugely from platforms that are more image-based like Instagram and Pinterest.

2. Create a solid referral program.

Satisfied customers are one of the most effective brand advocates.

Create a referral program that clearly communicates what your customers will be receiving (e.g. cash, promo codes, etc.) in exchange for referrals.

3. Use promotional campaigns

Promotional campaign is one of the cheapest ways to generate leads, convert them to customers and build brand loyalty.

Identify and describe your target market so that your promo campaign is tailored to their needs. Put an expiration date on your discount and coupon codes because customers are more persuaded to purchase your product or service when offers are only available for a limited period.

4. Collaborate with other related small businesses.

In the retail industry where businesses freely share customers (provided they are not direct competitors), teaming up with other small businesses in commercial office space is pretty common. For instance, businesses can leave their coupons/brochures, and other marketing materials in another business’ premise and vice versa.

Conclusion

These cost effective marketing strategies will help your small business thrive. Likewise, if you’re looking for workspace solutions within your budget, YourOffice Philadelphia offers you a wide choice of office and workspace solutions: small office space Philadelphia, executive suites Philadelphia and meeting space Philadelphia. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

What marketing strategies does your small business implement? Let’s see your comments below. Feel free to visit us also on Facebook and Twitter.

Remote Workforce

A recent article, Five Big Benefits of Remote Workers that Boost Productivity by Sara Moseley says that leveraging the manifold benefits of remote workforce is vital in an extremely competitive global economy. Here are four benefits of remote workforce that can positively impact your business. Increases productivity Employees are willing….
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A recent article, Five Big Benefits of Remote Workers that Boost Productivity by Sara Moseley says that leveraging the manifold benefits of remote workforce is vital in an extremely competitive global economy.

Here are four benefits of remote workforce that can positively impact your business.

  1. Increases productivity

Employees are willing to go the extra mile in exchange for the privilege of working remotely (e.g.from home or in a coworking office space).  According to a survey, 44% say they are less distracted and accomplish more than in a traditional office space.

  1. Increases employee retention

Employees are willing to stay with organizations that allow them to work remotely. More employees become more loyal to employers that offer flexible work options.

  1. Helps save business funds

Allowing employees to work remotely helps your company save a significant amount of money in expenses such as commercial office space rental, furniture acquisition, janitorial services, electricity, and other overhead costs.

  1. More access to top talent

Geographical location restricts your options to hire top talent, but incorporating remote workers into your workplace routine gives you the opportunity to have the best and the brightest to join your team for much less than you would spend to hire someone in-house. Furthermore, a remote workforce is considered as a scalable solution that empowers many companies to stay on-budget during busy and lean seasons and avoid overstaffing and layoffs.

Conclusion

These benefits will encourage many businesses to adopt the remote workforce, in part or in whole. Are you one of them?  Well, if you are looking for workplace solutions to best suit your business needs, YourOffice is a leader in providing the most prestigious fully serviced office space and meeting space for any size business. Convenient, hassle free, and move in ready- our offices, meeting rooms, and conference rooms are designed to meet your business’ every need.

Do you have remote workers? How does your company benefit from them?  Let’s see your comments below.  Feel free to visit us also on Facebook and Twitter.

Aspiring Leaders

A recent article, Three Questions that matter the most for a Leader by  Mukesh Gupta says that there are three most significant questions every aspiring leader should care about to build a foundation of effective leadership. Let’s discuss. 1. Do you understand what you are talking about?  Competence is the….
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A recent article, Three Questions that matter the most for a Leader by  Mukesh Gupta says that there are three most significant questions every aspiring leader should care about to build a foundation of effective leadership.

Let’s discuss.

1. Do you understand what you are talking about?  Competence is the most crucial aspect of a good leadership. Understanding what you are talking about shows your competence and ability. This competence develops a level of respect and trust, which make you a good leader. People will follow you because of competence and respect.

2. Are you reliable and trustworthy?  Once they respect you as an individual for your competence, then trust follows. People trust you if you do what you say and live up the values that you expect them to live up to. Also, trustworthiness means being transparent and consistent about your intentions—not creating confusion between your word and action.

3. Do you care about your team? Leadership is all about people. So, if you want people to follow you, they need to see that you care about them and their needs–that you are leading them in the directions beneficial to you and your whole team. Genuine concern for the welfare of your team cultivates loyalty.

Conclusion

These are the three most important questions you ought to know to help develop leadership traits of competence, trust and loyalty. One way of showing you really care for your team is to watch them at work and see what you can do to improve their workplace and make it a more comfortable and enjoyable place to be. YourOffice offers you a wide choice of office and workspace solutions: flexible office space, team office space and virtual office packages. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

We hope this article has shed a little light about leadership. We’d love to see your thoughts and comments below.  You can also visit us on Facebook and Twitter.

Regular Breaks

A recent article, The Importance of Leisure in Improving our Productivity by Mukesh Gupta says that taking a regular break from work allows our body and mind to relax and rejuvenate.  It helps us stay engaged and productive despite a busy day. Here are some of the benefits of taking a….
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A recent article, The Importance of Leisure in Improving our Productivity by Mukesh Gupta says that taking a regular break from work allows our body and mind to relax and rejuvenate.  It helps us stay engaged and productive despite a busy day.

Here are some of the benefits of taking a regular break from work.

  1. Maintains our optimal stress levels.  We can be more productive if we work under optimal stress (not too much and not too less). Taking a regular break helps us balance our stress levels, thus enabling us to be more productive.

  2. Helps us become more rational/creative.  It is hard to find connections when we are too engrossed in a particular topic. Taking a break enables us create connections that can help address the topic we want to convey.  It allows our conscious mind to engage with something while permitting the sub-conscious mind to work continuously in the background on the topics that we are struggling.

  3.  Regulates our emotions. Human beings are naturally emotional and it is very critical to feel the full range of emotions in order to be healthy and productive. Relentless focus on work alone causes us to neglect our other emotions that take a toll on our physical or emotional well being.  So, to stay fit, we need to take regular breaks.

  4. Helps us to build our focus muscles. During a strenuous exercise, our body needs some rest before proceeding to the next bout of exercise to build strength and muscles, thus our mind requires some breaks before the next round of focused work.  These breaks enable our mind to become more focused at work.  

Conclusion

Taking a short break every couple of hours from tough work schedule helps us keep in good shape physically, mentally and emotionally which considerably improve our productivity. Apart from taking  regular breaks, a well designed office space helps improve our productivity. YourOffice Philadelphia offers you a wide choice of office and workspace solutions: small office space Philadelphia, executive suites Philadelphia and meeting space Philadelphia. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

How do you benefit from taking a regular break from work? Let’s hear your story.  Visit us also on Facebook and Twitter.

Keep Active

A recent article, 5 Ideas for staying fit at work says that sedentary working all day long can utterly cause damage to our bodies.  It is dreadful for our health, so finding ways to move regularly throughout the office can help us keep active and engaged. Here’s how. Work face-to-face. You….
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A recent article, 5 Ideas for staying fit at work says that sedentary working all day long can utterly cause damage to our bodies.  It is dreadful for our health, so finding ways to move regularly throughout the office can help us keep active and engaged.

Here’s how.

  1. Work face-to-face.

You can walk around your office space to talk to your colleagues instead of sending a quick inquiry through email or chat.  It allows you to have a more fruitful communication and a great chance to get up from your desk every now and then.

  1. Give yourself a healthy reason to get up from time to time. 

Do some simple habits, like stretching your back and shoulders while waiting to download a file, drinking from a water glass that has to be refilled frequently or remain standing during a short video conference/meeting in a meeting space.  

  1. Make short workouts.

Get up from your desk and have a quick walk outside your team office space or just walk around the office while chatting with a colleague, find a partner to join you for a five-minute workout.  Also, there are some desk exercise equipment you can use, like dumbbells, resistance bands, hand exercise balls and balance discs.

  1. Use ergonomic office furniture.

Make your sedentary office routine healthier by using ergonomic office furniture like ball chairs, kneeling chairs, leaning/standing stools, desk bikes, adjustable desks, under-desk mini stair steppers, ergonomic footstools, arm exercisers and hand exercisers which help prevent carpal tunnel.

Conclusion

These tips can help prevent prolonged sitting and keep you moving throughout the office.  So, if you are looking for a well designed office in Ballantyne to help improve employee health and happiness, YourOffice Ballantyne has come alongside hundreds of business looking for everything from staffed flexible offices Ballantyne to agile office space Ballantyne. We know your business is unique, and your office space shouldn’t be any different. Let us match the perfect space or service to fit your business needs.

Any other ways to keep you moving throughout the office?  Let’s see your comments below.  We’d also be glad to see you on Facebook and Twitter.

Retain Key Employees

A recent article, 3 Strategies to Increase Employee Retention by Dave Will  discusses the three ways to motivate and retain your key employees, even in the difficult times or at least reduce the possibility of losing one. Motivate your team with a vision and mission. Spend time conversing with your….
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A recent article, 3 Strategies to Increase Employee Retention by Dave Will  discusses the three ways to motivate and retain your key employees, even in the difficult times or at least reduce the possibility of losing one.

Motivate your team with a vision and mission.

Spend time conversing with your employees that believe in a vision and mission so much so that it’s lined up with their own values or even becomes their personal mission.  These are passionate and committed employees that are not leaving the company any time soon.  Book a meeting room to discuss with them and identify your purpose why you are doing what you are doing.  With a purpose comes the person that goes well beyond the job description and compensation. With mutual interest, you have a dedicated team who stays by your side faithfully.

Trust and empower your employees.

Give them a project or something important to figure out, and trust them.  Let them begin to own it and take pride in it (responsibility and accountability).  Give them the desired result and ask them to report in on regular milestones. Intervention can only happen if it’s going to prejudice the business.

Create a culture that promotes employee engagement.

Every business has a cadence or custom – company and team meetings, financial reporting, Pizza Friday, etc.  However, you can start to create other routine that will help promote employee retention and loyalty. For example, give monthly employee recognition and reward; allow them to work remotely from home or in a virtual office at least once a week to promote flexibility or let them attend annual workshop and seminar for career development.

Conclusion

Retaining key employees is very vital to your business growth and success. Aside from the tips discussed above, another way to keep them is to provide a place where they can work conveniently and comfortably. YourOffice offers you a wide choice of office and workspace solutions: flexible office space, team office space and virtual office packages. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

How do you motivate and retain your key employees? Let’s hear your thoughts below.  You can also see us on Google Plus and Twitter.

Home Office

A recent article, How to Stay Focused in Running a Solopreneur Business says that working from home offers the added time and flexibility needed in today’s competitive work environment, but it requires focus and discipline to thrive. Here are ways to help stay on track. Set up a dedicated home….
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A recent article, How to Stay Focused in Running a Solopreneur Business says that working from home offers the added time and flexibility needed in today’s competitive work environment, but it requires focus and discipline to thrive.

Here are ways to help stay on track.

  1. Set up a dedicated home office space

Select and create a space in your home that maintains a professional environment and allows you to work as if you are working in an executive office space Orlando.  You can search the internet to find ideas in designing home office space for more productivity.

  1. Create a regular work schedule and stick to it

Whatever your schedule is, ensure that you stick to one that you feel comfortable and can commit to. Working from home offers flexibility, but keeping to your regular work schedule will help you stay focused and maintain a professional attitude.

  1. Get dressed

You don’t need to dress up in complete business attire – but you should be dressed and mentally prepared during working hours just like you’re working in a team office space Orlando.   It’s awesome how much our mindset can change just by getting up and getting ourselves ready!

  1. Network outside of your home office

Working alone can be lonesome, so don’t forget to interact with people face to face. Meet up with friends at luncheon/evening events or work in a shared office space Orlando once a week to meet new friends.

  1. Take a break to avoid burnout

Eating your lunch each day in a separate place, spending quiet time for meditation for 15 minutes or walking for 30 minutes outside are good opportunities to recharge and return to the office with a fresh start.

Conclusion

With the right attitude and discipline, working from home can move you to a more profitable direction. At some point or another, you’ll need a better workspace to cater the needs of your growing business.  YourOffice has come alongside hundreds of business looking for everything from staffed flexible offices to agile office space. We know your business is unique, and your office space shouldn’t be any different. Let us match the perfect space or service to fit your business needs.

Do you prefer working from home?  Let’s see your comments.  Feel free to visit us on Google Plus and Twitter.

Small Business Thrive

A recent article, Take 4 Steps Back to Move Your Small Business Forward by Adam Root says that startups may need support from the government or even from large franchisors to succeed, but creating a firm foundation is one of the best ways to help your business thrive. Here are four essential tips to help….
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A recent article, Take 4 Steps Back to Move Your Small Business Forward by Adam Root says that startups may need support from the government or even from large franchisors to succeed, but creating a firm foundation is one of the best ways to help your business thrive.

Here are four essential tips to help establish a strong foundation for your business.

  1. Learn your customer need/want. Successful entrepreneurs are not in the business just for the profit, but they want to make the world a better place. Write down the problem and provide a solution. That kind of drive leads to success.
  1. Ask whether your clients actually want what you are selling. According toa survey, the number one reason startups fail is that their products are not actually needed in the marketplace. To determine whether people are interested in your product, build a one-page website that defines, in straightforward terms, what problem you’re solving, and for whom. Include a call to action asking customers to give their email addresses, to receive “early access.”
  1. Talk to your clientele without pitching to them. Schedule a meeting space to set up a forum with your existing clientele and potential customers to discuss problems. Your main point shouldn’t be on pitching; it should be careful listening for pain points and asking, “Why?”

  2. Identify customer complaints and be ready to offer solutions. Evaluate the recurring patterns in your customers’ behaviors to identify what’s wrong with your business. Have a constant connection with them, review their comments and suggestions to determine what modifications and developments are necessary for your products and services.

Conclusion

Running your own business is not an easy task; it requires lots of time and energy to succeed. So, if you need workspace solutions in Denver to help you focus on maximizing your productivity, YourOffice offers you a wide choice of office and workspace solutions: flexible office space Denver, team office space Denver and virtual office Denver. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

How do you manage your small business? We’d be glad to see your comments below.  You can also see us on Twitter and Google Plus.

Startup Funds

A recent article, 5 Ways That Entrepreneurs Throw Away Their Funding by Allison Page says that today, startups are lucky enough to have access to more sources of funding, thus they oftentimes  waste their cash  on things that have nothing to do with improving the product or scaling the company…..
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A recent article, 5 Ways That Entrepreneurs Throw Away Their Funding by Allison Page says that today, startups are lucky enough to have access to more sources of funding, thus they oftentimes  waste their cash  on things that have nothing to do with improving the product or scaling the company.

Here are three things you should avoid when spending your cash if you want to create a business that thrive for the long term. 

1. Investing on lavish office furniture and equipment

Spending your funds on buying luxurious items/stuff to brag about even before your company finds product-market fit is not a wise move.

As a startup, you can find fully furnished offices for rent near your place so you have no worries and distractions of having to buy, set up, staff, equip and maintain an office.

2. Extravagant lifestyle

Don’t ever waste your initial funds by flying first class, staying in expensive hotels or having meals at luxurious restaurants. 

Every dollar counts, so if that means renting  office space by the hour, sharing a little walk up apartment with three roommates, flying economy class or ramen noodles for a meal, so be it.

3. Buying an expensive domain name

Avoid spending big amount of your initial funding to acquire the “perfect” domain name for your business. Remember, consumers are going to buy your product because it’s good, not because the name is cool or unique.

Instead of wasting dollars to expensive domain name, hire the talent you need to introduce  your product to market.

Conclusion

Careful spending on things that really matter is one of the factors to have sustainable business growth. So, if you’re looking for workspace solutions for your startup in Lake Mary to ensure the right set-up for your business today and multiple options to support future growth, YourOffice Lake offers you a wide choice of office and workspace solutions: flexible office space Lake Mary, team office space lake Mary and virtual office packages. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

How do you spend your startup funds to help you succeed? Feel free to share your thoughts and comments below.  You can also visit us on Facebook and Twitter.

Business Travelers

A recent article, Co-working and the Sharing Economy for Business Travel by Mark Dauner says that when you are on a business travel, finding a good place to work for a few hours can be a challenge. The first thought is to try and find a free corner at the coffee shop, but that’s usually….
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A recent article, Co-working and the Sharing Economy for Business Travel by Mark Dauner says that when you are on a business travel, finding a good place to work for a few hours can be a challenge. The first thought is to try and find a free corner at the coffee shop, but that’s usually crowded and noisy—not conducive to productivity. Well, co-working spaces could be very helpful to business travelers like you.

There are different types of co-working spaces, but a model that is much more conducive to business travel is the one that allows you to reserve space by the hour or the day.

Here are three things you need to consider before getting work done in any co-working space.

  1. Find a space that is convenient and accessible. It should be in the area of a client’s headquarters, near the convention center you’re going to, or near the train, bus or subway station.
  1. Find a space that has the features you need. For instance, if you are working with sensitive information, then you probably need to rent office space by the hour instead of renting a shared office space that is jam-packed with other people working.

  2. Find a space that is well designed and equipped with modern facilities. It should have the connectivity you need. You should be able to print if you need to. The Wi-Fi should be fast and secure.

Conclusion

You should keep all of these things in mind wherever you’re working away from your office to stay connected, productive and efficient. If you’re on a business travel in Philly, YourOffice offers you a wide choice of office and workspace solutions: virtual office space Philly, meeting room access, and coworking office space Philly. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

Do you consider co-working when on a business travel? Let us know your comments and thoughts below. You can also visit us on Facebook and Google Plus.