A recent article, Why Outbound Marketing Still Works by Elena Prokopets says that outbound marketing is not dead; in fact it still attempts to go after a broad general audience through conventional methods in order to develop leads – leads that can be nurtured and followed up upon.
Outbound marketing still works
What happens if marketers reach a certain level in which inbound marketing is no longer getting the statistics they want? Well, then, they have to go knocking directly on the consumer’s’ door, to start a conversation by spreading the word that a product or service exists. That’s the work and aim of outbound marketing.
Types of Traditional Outbound Marketing
- TV/radio commercials
- Telemarketing/Cold Calling
- Press Releases
- Newspaper Advertising
- Trade Shows
- Direct Mail – flyers, brochures, catalogues
- Branded Products – key chains, pens, etc.
- Door-to-Door Canvassing
Who Responds to Outbound Marketing
- Older generations who have difficulty with new technology.
- Outbound marketing is also effective for B2B marketing.
- Companies that market high-end or “exclusive” products.
Use of both outbound and inbound marketing for Greater Revenue
Some businesses with a strong online presence can still advertise their “exclusive” products using traditional outbound strategies. For instance, an online company with satellite offices in executive suites Charlotte and executive suites Ballantyne that produces custom ladies shoes and bags can start using television to advertise their products, targeting programs that women are inclined to watch. Potential customers are directed by the TV ad to the company website/social media where they can use their smartphones to get their sizes/colors/styles and order their items. This is a great way to use both outbound and inbound marketing to target an audience and get consumers into the sales funnel.
Companies that can combine inbound and outbound marketing will be way ahead of those that think they must focus on one or the other. Looking for another satellite office for your thriving business? YourOffice offers you a wide choice of office and workspace solutions: flexible office space, team office space and virtual office packages. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.