Build Customer Loyalty

A recent article, 4 Fresh Ways to Build Customer Loyalty by Paul Dobbins says that whatever product or service you offer or the size of your business, outstanding customer service experiences are the best way to build brand loyalty.

Here are four simple tips to build and maintain customer trust and loyalty.

  1. Show how a potential purchase could benefit their daily life. Don’t make every customer interaction a sales opportunity, but instead tell personal experiences or instances that show how your product or service could help their daily lives.  To build brand loyalty, make your business approach more informative and consultative rather than just commercial. You can hire a freelancer to help you create and develop this kind of content.
  2. Try to offer unique special offers.  Offer something like an exclusive deal on a product warranty for their new purchase. Give emphasis to the benefits and exclusivity of the offer– that your competitors can’t offer. Extra and valuable commodities you offer to your clients will encourage them to do repeat business with you just to see how you’ll take care of them next time.
  3. Keep your communication open and casual. A simple follow up surveys on a customer’s experience after a product purchase is one way to show you care. Adequately train your employees to have a friendly approach while remaining professional.  
  4. Show your appreciation. Aside from follow-up surveys after a product purchase, send them thank you notes through emails/phone calls/texts/video messages or simple personalized token of appreciation, you can even send them greeting cards on occasions like birthdays. The more a customer feels like they’re in a positive relationship and less like they’re just part of a transaction, the more their loyalty will be maintained.


A great customer service will help you build and sustain customer trust and loyalty.  Furthermore, a well designed office and a prestigious location will attract more clients. Looking for workspace solutions in Ballantyne?YourOffice Ballantyne has come alongside dozens of business looking for everything from office space Ballantyne to meeting space Ballantyne. We know your business is unique, and your office space shouldn’t be any different. Let us match the perfect space or service to fit your business needs.

Any other tips to offer a great customer service?  Let’s see your comments below.  You can also see us on Twitter and Facebook!

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