How much of your budget is earmarked for marketing and business development? If you’re like most small business owners, the marketing section of your budget pie is pretty slim. According to Gordon Borzell, a good rule of thumb is to spend 2% of your gross revenue on marketing. This percent….
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How much of your budget is earmarked for marketing and business development? If you’re like most small business owners, the marketing section of your budget pie is pretty slim. According to Gordon Borzell, a good rule of thumb is to spend 2% of your gross revenue on marketing. This percent also depends on how many employees you have and what industry you’re in. Here are some simple and effective ways to market your business.

Social Media

Even if you’re personally against using social media (I know there are a few of you out there), your business absolutely has to use social media for marketing. Every single one of your clients, potential clients, referral sources and personal friends use social media. From Facebook to Instagram, every single social media platform can be used for small business marketing.

Chamber of Commerce

Each and every city has a chamber of commerce comprised of local business owners. For a small membership fee, business owners get to network with like-minded peers at various events. The best part is that everyone is there to further the interest in their business. There’s no beating around the bush. You’re there because you want to sell your product and/or service. Did you know the very first chamber of commerce was created in 1599 in Marseille, France? That’s a great fact to tell someone when you attend your first event.

Personal Network

The number one source of all business is referrals. People listen to people they trust. For example, if your child has to see a dentist and you want to make sure they are reputable, you would ask another parent. You wouldn’t just trust their yellow pages ad that says they treat children wonderfully. Another goldmine of referrals are your happy and satisfied customers. Small business owners are usually hesitant to ask current clients for referrals but they have to get over that fear. The best time to talk about referral business is when you’re in the midst of delivering excellent service according to Forbes.

Whether you’re just starting out or you’re a long-time business owner, there are always new and simple ways to approach marketing. Marketing doesn’t need to be expensive either. It’s a good idea to set aside a certain percentage of your profits towards business development as well. Using social media, joining your local chamber of commerce and mining your personal network are all great ways to get started.

YourOffice is a world-class network of business centers providing clients with fully serviced full-time offices, virtual offices and meeting rooms, all available with flexible terms and on-demand. Simply work with our team to create the office plan that’s perfect for your business.

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All small business owners are going to experience work burnout at one point or another. The trick is to recognize small business burnout before it starts. Additionally, you should have a plan in place for when you feel less than motivated at your company. First things first. According to Wikipedia,….
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All small business owners are going to experience work burnout at one point or another. The trick is to recognize small business burnout before it starts. Additionally, you should have a plan in place for when you feel less than motivated at your company.

First things first. According to Wikipedia, burnout is a psychological term that refers to long-term exhaustion and diminished interest in work.

Causes

One of the many reasons small business owners experience burnout is they are running on empty. They are putting in long hours at the office and suffer complete exhaustion. Not taking care of yourself physically will burn you out quickly.

Another cause for small business burnout is stress and/or anxiety. As a business owner, you will have to deal with difficult situations including angry customers, disgruntled employees, accounting issues, etc. Stress causes burnout and burnout causes more stress – it’s a vicious cycle.

Are you trying to manage every aspect of your business? How many “office hats” do you wear? Most small businesses include a variety of departments including: marketing, business development, HR to name a few. It’s great to set high standards for yourself, but you need to delegate some of the work. If you can financially afford it, hire people to help. You’ll be happy you did

Solutions

Take care of your physical needs is the number one way to avoid office burnout. You need to make sure you are eating three meals a day, exercising, and socializing with friends. There are a number of other ways you can unwind including massage, reflexology, and even talk therapy.

Enjoy your free time. Do you have a spouse and/or children? Even if you don’t have those, you’re bound to have friends and/or pets. Spend time with these people (or animals) and plan fun activities. Don’t bring your smartphone unless you absolutely have to.

One of the best ways to avoid burnout is to create a routine. In today’s digital age, there are a variety of ways to organize your life. You can create repeating tasks at work, schedule breaks, and set aside time for employees. Remember, it takes doing something 30 times before making it a habit so stick with it.

Small business burnout is 100% avoidable. Watch out for burnout triggers such as running on empty and major stress. Take some time to enjoy your non-work life and you’ll never have to experience office burnout again!

YourOffice is a world-class network of business centers providing clients with fully serviced full-time offices, virtual offices and meeting rooms, all available with flexible terms and on-demand. Simply work with our team to create the office plan that’s perfect for your business.

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