CRM Software

A recent article, 7 Warning Signs Your Company Needs CRM Software by Jessica Barrett Halcom says that adopting new tools or processes require financial investments. However, there are indications you need to acquire one to improve business efficiency and productivity.

Here are five compelling reasons your business needs CRM software and how it can benefit your business.

Poor efficiency and productivity

Manual processes like spreadsheets consume a substantial amount of time whereas a CRM automates data entry and repetitive tasks which help your business focus on making the sales pitch.

Poor Data Analysis

Your business doesn’t have comprehensive customer data, thus if you have less data, you have limited knowledge about them.

A CRM helps you understand your customers better through built-in reporting and data analysis. 

Limited accountability among colleagues

It is common to miss customer opportunities because no one is in charge or takes full responsibility to make contact for specific tasks

A CRM acts as centralized database where every sales presentation is stored— this tells you who, where, and when someone failed to take care of a client.

Missed sales opportunities

Some clients/prospects find themselves being ignored and misinformed because nobody is absolutely sure how to handle their needs thus ultimately missing out on sales opportunities.

A CRM allows anyone in the company to see the lifecycle of every customer or lead and enables them to know how to address their needs.

Poor responses to customer surveys

If your business has poor customer satisfaction rates or a higher volume of complaints, then CRM is highly recommended.

CRM provides you a targeted approach to customer experience management. For instance, some CRMs allow you to engage with clients who choose mobile and social channels over email or phone.


CRM provides a more efficient and effective interaction between employees, customers and prospects which ultimately help your business grow and thrive. Looking for a better workplace in Ballantyne?  YourOffice Ballantyne has come alongside dozens of business looking for everything from office space Ballantyne to meeting space Ballantyne. We know your business is unique, and your office space shouldn’t be any different. Let us match the perfect space or service to fit your business needs.

We hope this article has been an informative one.  We’d love to hear your comments below and you can also see us on Facebook and Twitter.

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