A recent article, The Top Sales Trends to Know About in 2017 by Carolyn Betts discusses some sales tactics and trends as springboards for success in 2017 and beyond. 

Automation, AI, and Machine Learning

Artificial Intelligence (AI) and other advancements don’t mean the workforce is replaced by robots, but these only help sales gets smarter and more sophisticated. These new sales technologies help the sales process more efficient. For instance, advanced technologies like machine learning training sets can programmatically train Sales Development Representatives (SDRs). Their calls can be recorded, automatically transcribed, and then understood via machine, helping leaders train their teams in plug-and-play offices more effectively.

Marketing and sales alignment

Today, companies are looking for senior sales or senior marketing leadership roles who have experience working both– marketing and sales that’s aligned toward the ultimate goal of revenue and customer satisfaction. As innovative marketing departments catch up with Sales and gain better understanding of the client, working hand in hand becomes a more efficient process.

The digital and social media revolutions, connecting business and consumer

These modern communications are in full swing from Facebook to Snapchat — and you can use this technology to harness clients.  But how can your average salesperson handle this? Subject Matter Experts (SMEs) such as solution architects can help your company position against of the competition. These experts possess some of the most valuable skills in the pre-sales process.

Customer lifetime value as a growth engine

Companies are in a better position using data-driven analytics and dedicated customer success roles to identify which existing consumers show a better LTV ratio and which ones indicate an increase in usage through adoption triggers. You need someone to focus on upselling if this strategy is possible for your business.


Utilizing new sales technologies and hiring modern day experts become more vital for your business success.  Likewise, a well designed office with a complete array of technology is crucial to your business activities in Philly. YourOffice Philadelphia offers you a wide choice of office and workspace solutions: small office space Philadelphia, executive suites Philadelphia and meeting space Philadelphia. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

Any other sales tactics to help your business thrive?  Feel free to share your comments.  You can also see us on Twitter and Facebook.

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