A recent article, 6 Tools & Tactics to Stay On Top of Holiday Small Business Trends This Year by John Meyer says that one trillion dollars of all retail sales in 2014 were influenced or completed through shopping-related online searches on mobile device. A lot of this can be credited to the growing numbers of millennials who are dependent on their smartphones.
As a small business owner, it’s essential to stay competitive and to be better connected with today’s online/offline shoppers.
Here are the 5 tips to stay on top and maximize profits.
1. Go Mobile
Reaching your prospects where they devote most of their time is an effective strategy, and right now they’re all on their mobile phones. Here is how to meet them there:
- Loyalty Apps –With apps like Collect, you provide clients with the option to earn rewards from their phones.
- Buy Online – option to pay for your product or service online. There are many options including a website with eCommerce functionality or through social channels using tools such as Like2Buy, Mobi2Go, GrubHub.
2. Visibility Online & Search Marketing
There are a various ways to do this:
- Local SEO
- Paid Search
- SEO & Content Marketing
3.Use Multiple Channels
Today, consumers are everywhere–checking their phone, visiting Brick and Mortar stores, researching online. Choosing the right channels is critical–ensure any online/offline properties are appropriately connected, linked together, and all supporting the same aims and message.
As a brand, you should know your target audience –using prospects data can help inform where you need to be focusing.
4. Smarter POS Technology
Provide multiple payment options such as Poynt or Square.
5. Better In-Store Experience
It’s important to give people a reason to visit your store.
- Create an experience
- Localization
- Connect to internet
Conclusion:
Reaching your audience and converting them to buying customers are made possible by following the tips discussed above. As a booming business, YourOffice can help you provide a supportive environment focused on boosting your productivity. YourOffice features a network of world-class business addresses. Each location offers both beautifully appointed short term offices and permanent individual office space. Our offices are move-in ready and equipped with top furnishings and technology that are guaranteed to leave a lasting impression.
How do you stay competitive? We’d be glad to hear your comments below and see you on Twitter and Facebook.
