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A recent article, 5 Marketing Ideas That Fit Your Small Business Budget by Gretchen Kalthoff says that marketing your products or services doesn’t have to be costly.  There are many cost-efficient digital marketing tools and techniques that help small businesses reach their target audiences.

Here are five techniques that will help your business grow without draining your funds.

  1. Relevant email marketing

According to research, customers prefer to receive marketing messages and special offers through email.  Email marketing has become the highest Return on Investment (ROI) of any digital marketing tactic.  It is inexpensive and an effective means for providing consumers with relevant and personalized content.

You can try a free email marketing platform such as Mailjet or Mailchimp  to get started.

  1. Facebook Ads

Facebook Ads are one of the best way to reach your target audience. The platform includes built-in tools which connect you to the right people, set a specific budget and a deadline for how long you want the ad to run.

  1. Incentives for referrals

Creating a customer referral program that gives incentives (like a discounted month of service or a free product for customers who refer friends to your business) can be rewarding for both the customer and business owner.

  1. Adwords campaign

An Adwords campaign is comprised of keywords that pop up particular ads when consumers search for those keywords in Google. Ensure to include specific keywords like “near me”. “Near me” searches in Google have increased 34x since 2011 and have approximately doubled in the past year.

  1. Yelp listing

Yelp gives people the chance to leave honest reviews online. Encourage your customers to see you on Yelp and leave a review about your products or services. Peoples comments online are more likely to be trusted than any marketing campaigns.

Putting these cost-efficient marketing ideas into practice will help your business grow rapidly. Meaning a more presentable and adequate workspace for your team is needed. YourOffice offers you a wide choice of office and workspace solutions: flexible office space, team office space and virtual office packages. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

Do you have any other marketing idea?  Feel free to share your thought below.  You could also visit us on Facebook and Twitter.

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