A recent article, How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns by Hassan Mansoor says that unlike big companies who have the luxury to overindulge on marketing, small businesses usually have limited marketing funds. Nevertheless, there are various ways small businesses can get more out of their low-budget marketing campaigns.
Here are some of the most effective marketing strategies for small businesses.
1. Utilize social media.
Nowadays, social media today is one of the most cost-effective marketing tools for businesses.
To optimize the use of social media for your small business, first identify your customer base, learn where your customers are, and be where they are. For example, if your business in executive office space Philly is photography or fashion design, you will benefit hugely from platforms that are more image-based like Instagram and Pinterest.
2. Create a solid referral program.
Satisfied customers are one of the most effective brand advocates.
Create a referral program that clearly communicates what your customers will be receiving (e.g. cash, promo codes, etc.) in exchange for referrals.
3. Use promotional campaigns
Promotional campaign is one of the cheapest ways to generate leads, convert them to customers and build brand loyalty.
Identify and describe your target market so that your promo campaign is tailored to their needs. Put an expiration date on your discount and coupon codes because customers are more persuaded to purchase your product or service when offers are only available for a limited period.
4. Collaborate with other related small businesses.
In the retail industry where businesses freely share customers (provided they are not direct competitors), teaming up with other small businesses in commercial office space is pretty common. For instance, businesses can leave their coupons/brochures, and other marketing materials in another business’ premise and vice versa.
These cost effective marketing strategies will help your small business thrive. Likewise, if you’re looking for workspace solutions within your budget, YourOffice Philadelphia offers you a wide choice of office and workspace solutions: small office space Philadelphia, executive suites Philadelphia and meeting space Philadelphia. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.