A recent article, 5 Tips to Prepare You and Your Business for the Holidays by Joshua Sophy agrees that the holiday season is the busiest as well as the best time of the year for small business sales.
However, while the holiday brings more sales, it also brings steep competition among businesses; therefore staying ahead is very crucial.
Listed below are four tips that will help your business get ready for the holidays.
- Substantial inventory of saleable products
Consider the last year’s sales to know the products that sold best with customers and what didn’t. Remember to have sufficient inventory of products based on customers’ demands.
Having shelves filled with inventory that’s not moving is a loss.
- Offer holiday promotions
Focus on providing holiday promotions specific to your products and services. Once you’ve created special offers, here are some options to get them in front of potential customers.
- Email marketing
- Social media
- Ad campaigns through major search engines like Bing and Google
- Brick-and-mortar shops should consider offering local in-store promotions
- Delegate administrative tasks
As a small business owner, you should take advantage of the countless technologies that facilitate the burden of handling mundane tasks and help you focus on the core of your business (your customers). For instance, virtual office provides a professional receptionist to answer calls “live” in your business’ name, voicemail, call transfer, mail and package handling.
- Keep your momentum
Every penny should be accounted for at the end of the season. Organization, proper tracking and planned tactics set in advance are significant to a fruitful and successful holiday season.
These tips will help your small business get ready for the holidays. If you need some assistance to focus your effort on sales, YourOffice is looking to be your partner in equipping you with several solutions. YourOffice offers you a wide choice of office and workspace solutions: flexible office space, team office space and virtual office packages. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.
How do you prepare your business for the holidays? Feel free to share your comments. You can also see us on Facebook and Google Plus.