A recent article, 5 Ways Product Managers Can Get Closer to Their Customers in the Cloud by Megan Rees Ahigian says that as a business owner, it’s your responsibility to increase your understanding of the customer’s want and need, their problems and concerns, and then listen to their feedback and ideas for your product improvement. Methods like focus groups, surveys, feedback forms, advisory boards, etc. help gain customer insights to make “data-driven” product decisions, but oftentimes, they’re costly and time-consuming to prepare and manage.
Here are three alternative steps to get high quality information of your customer’s perspective to help improve your products or services.
1. Follow customers on social media.
Today, almost everybody uses social media like Facebook, Instagram and Twitter. And many consumers use these sites to share their feedback and comments about your product or service. Thus, tapping into this information will give you a clear and consistent understanding of how they consider or experience your product.
2 Use Your Own Product.
“This is also affectionately known as eating your own dog food.” Using your own product will allow you to collect important insights that can only come from direct experience, and as a result, you will able to pass on recommendations to improve the product.
3. Listen to your sales team.
Your sales team in Agile Office Space Denver has direct interactions with consumers almost everyday and they can give you a comprehensive picture of your consumer’s attitudes, needs, complaints, issues, etc. So by discussing with them, you can swiftly gain insights into the way customers use your products, and you’ll be able to find features that need enhancement.
These three tips will help you improve your product or service, and your customer’s satisfaction is an essential key to your business success. Further, your office space design and business address can provide you a good reputation that can attract more customers. YourOffice features a network of world-class business addresses. Each location offers both beautifully appointed short term offices and permanent individual office space. Our offices are move-in ready and equipped with top furnishings and technology that are guaranteed to leave a lasting impression.
We hope this article has been an informative one and we’d love to hear your comments. You can also see us on Twitter and Facebook!