A recent article, 4 Digital Marketing Tips That Will Set Your Small Business Apart by Susan Tucker says that nowadays, online presence is extremely necessary to effectively reach your present and potential customers especially when you have a small business which doesn’t have extensive brand recognition.
Here are tips to help your online marketing efforts to the next level.
- Be strategic with your social media marketing
Determine the most appropriate social media channel for you and learn the general demographics of each channel. Once you have identified the perfect channels for you, interact with your audience and encourage them to post their own content about your brand. People want to connect with people – build relationships with your audience.
- Connect your social media to a landing page on your website
A landing page is simply a page on your website that your prospects can “land on”. Take your social media leads directly to a special offer and discount on a product or service page that is generated just for them. For viewers willing to share their contact information, provide them free demo, consultation, coupons and other bonuses to attract them to make a purchase.
- Retarget your advertising
It’s highly recommended to retarget advertising when consumers visit your website and then leave for whatever reason without buying at all. Instead of displaying a general ad for your business, an algorithm will show an ad featuring the product the viewer was looking at before leaving. There are several retargeting platforms available including those native to Google Adwords, Facebook, and Twitter.
In today’s digital world, the success of your small business will depend on the ability to create an online marketing strategy with precision and engagement as primary goals. YourOffice is looking forward to be a part of your small business success. If you’re looking for a better workspace in Philly, YourOffice Philadelphia offers you a wide choice of office and workspace solutions: small office space Philadelphia, executive suites Philadelphia and meeting space Philadelphia. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.