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A recent article, 10 Reasons to Create a Simple Small Business Marketing Plan by Debra Murphy says that marketing is an important aspect of every business to succeed.  Thus creating a marketing plan to guide your efforts and help you focus on your goal is significant.

Let’s take a look at the key parts of your business marketing plan that needs your attention.

Vision

It’s a clear mental picture and a description of the business that you are striving to build and keeps your business in the right direction.

Mission

It is a concise statement of what your business wants to deliver (business core value) to your customers created from their perspective and aligned with your business vision.

Goal

Your goals have direct links with your chance to succeed. By setting goals and writing them down you are obliged to be specific about what you want to achieve, how you will get there and by when.

Target audience

Identifying the needs or wants of a certain group of people or businesses that you want to work with and  intimately understanding them with certainty what problem they are trying to solve or what need they wish to satisfy allows your business to provide tremendous value to those who need it the most.

What makes you different

Understanding what your target audience really wants and making sure you deliver it better than anyone else helps your business stand out. For instance, providing your customers direct access to the person that can help solve their problems is an advantage— consistently providing client’s satisfaction is the key.

Actionable plan

It eliminates guess works that create haphazard results. With a detailed marketing action plan, you always know what and how you’re doing and when you’re doing it.

Conclusion

Marketing plan does not need to be lengthy but it should outline all the important aspects required to successfully and consistently market your business. Likewise, your office location plays an important role in your business success.  YourOffice is a leader in providing the most prestigious executive office space and shared office space for any size business. Convenient, hassle free, and move in ready- our offices, meeting rooms, and conference rooms are designed to meet your business’ every need.

Do you have marketing plan? Feel free to share your comments. You can also see us on Twitter and Facebook.

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