Marketing

A recent article, These 4 Marketing Mistakes Could Cost Your Startup Big Bucks by Renzo Costarella says that marketing mistakes are inevitable regardless the size of your business.  You can afford to make mistakes from time to time if you have a large marketing budget. Nevertheless, if you are a startup, marketing could be very expensive and a failed marketing campaign could jeopardize your business.

Here are three common marketing pitfalls to avoid to help your business thrive.

1. Perfecting the brand forcefully.

Building a brand is not an overnight process.  It takes years and even lots of money to build your brand. So spending time and money to forcefully perfect your brand will only impede your progress. Hence, if you and your team in Executive Office Space can decide on a cohesive brand that’s within standard, you should run with it until something else comes. More often than not, your products and services will improve significantly over time. You need to let your brand change naturally, don’t spend time or money forcing a change.

2. Pursuing the inappropriate channels.

There are a lot of channels to get your customers attention. So, first and foremost, you need to know your target market and where can you follow them.  For instance, if your customers are millennials you can catch them through Instagram or Facebook. Whatever you choose, make sure you spend marginal time and money on each channel and always measure results. You may not need to pursue any channels once you find one that works.

3. Imitating your competition.

You should always know what your competition is doing and spend time to learn some of their strategies, but you need to find ways to do it better. Consumers are tired of seeing the same advertisements and marketing strategies every day, so you need to deliver something unique to stand out.

Conclusion

More significantly, when running any marketing campaign, you always need to find ways to measure results. Having a prestigious and impressive business location lends trust, thus attracts potential clients and customers. YourOffice offers you a wide choice of office and workspace solutions: flexible office space, team office space and virtual office packages. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

Do you have other marketing mistakes to share?  Feel free to write your comments below. You can also visit us on Twitter and Facebook.