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A recent article, Print vs Digital: What is the Future of Books? by Jennifer Hanford says that many people are divided on the issue of print or digital book, and each side provide good points.

Let’s discuss.

Digital vs Print

Fans of digital books cite convenience and accessibility as key reasons to read an e-book over a print book. On the other hand, those who prefer print material make a good point that e-reading is hard on the eyes and doesn’t provide the same experience as traditional reading.

Does the e-book supersede printed books?

Not long ago, popular opinion forecast the death of print. With a 1260% increase of e-book sales between 2008 and 2010, it only seemed inevitable that electronic media would dominate. However, in 2015 a shift back to print began as publishers saw a 2% increase in paper sales and 10% decrease in e-book sales.

EBooks can be more cost-effective for small business

Print is an expensive endeavor and often is counterproductive for small businesses. Offering e-books through your website, and even free PDF’s is an effective marketing tool for your small business. By reducing the hassle and increasing accessibility, you’ll reach more of your target audience for less money.

Conclusion

Content will always reign supreme. No matter what the medium, people will always want more content. Keep track of the trends, but always consider your audience first. Giving them what they want is the sure key to success.  Likewise, working remotely is a big part of the future, thus whether you choose to work from home or rent office space by the hour, you need to provide products/services that will satisfy your clientele. If you need workspace solutions for your business in Ballantyne, YourOffice Ballantyne has come alongside dozens of business looking for everything from office space Ballantyne to meeting space Ballantyne. We know your business is unique, and your office space shouldn’t be any different. Let us match the perfect space or service to fit your business needs.

We hope this article has been informative one and we’d love to hear you comments.  You can also see us on Twitter and Facebook!

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