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Every great business needs a great logo to serve as their trademark and calling card. Your business logo will eventually be the symbol that defines your products and services. Logos that are recognizable and memorable can become powerful marketing tools for your company. Below are a few tips to help….
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Every great business needs a great logo to serve as their trademark and calling card. Your business logo will eventually be the symbol that defines your products and services. Logos that are recognizable and memorable can become powerful marketing tools for your company. Below are a few tips to help you create the best logo for your business.

Be iconic
Customized font is a great way to make your logo stand out and give your brand some individuality. For example:

Day Offices

This iconic font was created specially for the Walt Disney company and the distinct typography is just as recognizable as the signature castle logo.
A unique color scheme is also a powerful marketing strategy when creating your business logo: Tiffany’s is robin egg blue, Home Depot is orange, T-Mobile is magenta. These color schemes have become trademarked by the brands they represent.

Be Unique, but Relevant
The Evernote app is a great example of a clever logo with meaning. The little grey elephant amidst a bright green background is not only unique and eye-catching, but it pays tribute to the saying; “an elephant never forgets,” which is perfect for an app like Evernote, designed to help users record and remember things. Also, if you look closely, the tip of the elephant’s ear is curved over to resemble a note.

Keep it Simple
Successful logos don’t need to be complicated. For example, the Nike logo is a check mark, Mcdonald’s logo is a large, golden M. These logos are simple and easy to remember, which make them powerful marketing tools. While adding clever detail is desireable, it’s important to keep the design clear and clean looking, so don’t go overboard.

Match Your Business’ Personality
You don’t wear bedroom slippers with a tuxedo. If your business is considered an elegant business, then your logo should be elegant. If your business is playful, then your logo should be playful. For example, take a look at the following brand swap:

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Do these logos represent their respective companies well? If Lego is a building software for architects and Ray Ban is swim goggles for kids, then maybe. But since Ray Ban is a global eyewear company known for sophistication and Lego is a toy marketed to children (and the young-at-heart), both brands are better suited with their original logo designs.

Get People Talking
Creating a powerful brand logo goes hand in hand with creating a powerful marketing strategy. Customers need to know that your business is available and ready to serve, so put your business in the public eye and get people talking about it. The popular chicken restaurant, Chik-fil-a is famous for their “eat mor chikin” campaign, using signature cow characters to promote their brand on billboards, social media, and coupon calendars. Your business can use social media and other promotional tactics to increase brand awareness and start building a customer following. Consider contacting YourOffice, which provides everything from plug and play offices to full serviced virtual offices. They can help your business set up a virtual office, so you can manage social media accounts and better connect with your community.

Short term Offices

It’s hard to find a business that doesn’t give back to the community in some way. And that’s a really good thing. When businesses choose to use their resources to help people in need, they make a big impact in the world. Whether great or small, every business can make….
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It’s hard to find a business that doesn’t give back to the community in some way. And that’s a really good thing. When businesses choose to use their resources to help people in need, they make a big impact in the world.

Whether great or small, every business can make a difference. Below are three things for you to consider about becoming a business that cares.

Don’t overthink it
Establishing a philanthropic mission for your business can go hand-in-hand with what your business is already doing. Evaluate the various byproducts of your business that could benefit the community or even benefit others globally, and go from there. For example, Panera Bread partners with Feeding America and other hunger relief organizations, by donating their unsold baked goods. It was a simple and effective concept; instead of letting fresh food go to waste, let’s donate it. Helping others doesn’t always need to be an extravagant gesture, sometimes even the simplest of actions can make a huge impact.

Share your vision
Once you have chosen the mission that your business is going to support, make it part of your business model. Defining a philanthropic vision is not only about giving back, it’s about redefining your business, so that when employees join your team and customers support your business, they are fully aware of the mission they are also supporting. For example, when people buy a pair of TOMS shoes, they know that their purchase donates a pair of shoes to a person in need. The advertising for their brand is focused on increasing awareness about the company’s mission to care and provide for the poor. That is what people think of when they see an advertisement for TOMS. It’s a powerful marketing strategy that is good for the business and the cause.

Be more than a business
If you desire to have a company filled with hard working, passionate people, you must give them a passionate cause to work for. The day to day monotony of working for a seemingly insignificant business is stifling to creativity and soul-crushing to someone longing to make a difference. Creative people who want to make a difference in the world are amazing employees to have, so your business should be the kind that attracts those people, not the kind that holds them back. Show your employees and  your customers that you care about them and that you care about the world around them. By choosing to use your business as a vessel to make a positive impact in the world, you are also inspiring others to be part of the mission and giving them something bigger to be part of.

Manage and promote your mission virtually
An efficient way to run a growing outreach program is to set up a virtual office. Communications can be done anytime and anyplace that has internet access, and you can promote and track your cause on social media. You can also hire a virtual assistant to handle communications and donations between your business and the organization you choose to partner with. With a virtual office, you can successfully manage an outreach program and your business simultaneously. Contact YourOffice and ask about their virtual office packages. YourOffice offers a wide choice of office and workspace solutions: flexible office space, team office space, and virtual office packages. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

Short term Offices

A recent article, 7 Things Successful People Do Before Every Presentation by Larry Alton  says that whether you’re presenting in front of large group of business leaders or just a few people you know, the content and delivery of your presentation make an impression that can make or break you…..
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A recent article, 7 Things Successful People Do Before Every Presentation by Larry Alton  says that whether you’re presenting in front of large group of business leaders or just a few people you know, the content and delivery of your presentation make an impression that can make or break you.

Here are some preparation tips for successful and impressive presentation.

  1. Know your audience
  • How many people will be in your audience?
  • Will they be male or female?
  • How old are they?
  • What positions do they hold?
  • What is their interest in your work?

With all these things in mind, it will help you craft the tone, the position and the direction of your presentation.

  1. Look at the venue

The venue should correspond to the size and kind of audience you’ll have. Look in advance for appropriate conference rooms for rent or Meeting Rooms for rent that provide complete array of technology and help you shape a successful presentation.

  1. Outline key points

Outline the key points you want to make during the presentation—this skeletal presentation framework will help you later in the process.

  1. Make a presentation and not a speech

Your presentation may include prototype, interactive demonstration or a PowerPoint presentation.

Remember that you’re creating the presentation elements, and not a speech–writing a full speech in detail may sound over-rehearsed.

  1. Practice until you feel confident enough to go live

During your rehearsal, ensure you touch on all the elements of your presentation, not just your speech. Focus on your posture, your body language and your tone.

  1. Get Feedback then revise

Ask your colleagues, mentors, family and friends to assess your work-in-progress.

This feedback helps you identify flaws you may need to revise and improve.

Conclusion
Your presentation success depends on how well you prepared beforehand. YourOffice offers venue like Flexible Meeting Rooms to rent Southpark Charlotte to help you arrange the room so you can focus on making the presentation and closing the deal. YourOffice is a leader in providing the most prestigious fully serviced office space and meeting space for any size business. Convenient, hassle free, and move in ready- our offices, meeting rooms, and conference rooms are designed to meet your business’ every need.

Are you ready to for your presentation? Feel free to share your comments. We’d love to see you on Facebook and Twitter.

Team Officespace

A recent article, 7 Things to Ponder Before Getting Small Business Financing by Melinda Emerson says that if you have bright idea for a business and you think that financing is the best option to get started, then be careful. Immediately seek small business financing rather than bootstrapping it with your….
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A recent article, 7 Things to Ponder Before Getting Small Business Financing by Melinda Emerson says that if you have bright idea for a business and you think that financing is the best option to get started, then be careful.

Immediately seek small business financing rather than bootstrapping it with your personal assets can be risky— it brings its own crop of distractions.

Here are things to consider before pursuing small business financing.

1. You might appear as a beggar
You don’t have financial track record if you’re a startup.  Therefore, your potential investor has the power over you and puts you at a disadvantage by charging you a higher cost of capital.

2. You could undervalue your company
When you seek financing, you need to assign monetary value on your company based on its assets and intellectual property —it’s easy to commit substantial mistake that you’ll be able to calculate afterwards.

3. You might get the wrong partners
You put your business at risk when you partner with an investor hastily. The proposal to finance your endeavor seldom comes without strings, so ensure you understand your financier better than you understand your spouse otherwise you may not be ready to take the leap.

4. You’ll be sidetracked from building your customer base
Building a customer base needs motivation and commitment; acquiring financing needs the same. Once you divert your interest from your clientele to pursue funding, you will be sidetracked from building your clientele which is the essence of your business.

5. You Could Lose Control of Your Company
You’ll have to appoint a Board of Directors that will have financial and board control.  Backers don’t know you as a fresh entrepreneur and may vote to disregard you as the CEO.

Conclusion
A true entrepreneur sees business opportunity as a way to hone talents and instincts that yields long- term success rather than quick cash. As a startup, YourOffice can help you launch your business by ensuring the right setup for you. YourOffice features a network of world-class business addresses. Each location offers beautifully appointed day offices and team office space that are fully wired and ready for you to move in and start working.

Would you like to launch your business?  We’d love to hear your thoughts below.  You can also see us on Twitter and Facebook.

meeting space Lake Mary

A recent article, What is Canva and How Do I Use It For My Business? by Matt Mansfield says that oftentimes, the most difficult  part of an effective content marketing campaign  is creating content that engages your targeted prospects. Canva enables you to create that content swiftly and smoothly, even….
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A recent article, What is Canva and How Do I Use It For My Business? by Matt Mansfield says that oftentimes, the most difficult  part of an effective content marketing campaign  is creating content that engages your targeted prospects. Canva enables you to create that content swiftly and smoothly, even if you have little or no graphic design skills at all.

What is Canva?
It is a tool with enough easy-to-use features that anyone can produce a variety of engaging content that can be shared.

Features and Functionality

Create Many Types of Content
From pre-sized social media image and header templates to marketing materials, documents, presentations, invitations and ads or you can make a custom project.

Lots of Images and Fonts to Use
Provides photo editor where you can change the appearance of your image easily using settings that include filters, tint, brightness, and more.

Collaboration
Makes it easy to collaborate with your team in Flexible Office Space about designs in two ways- ask for comments and open to edit.

Drag-and-Drop
Combined with search, this feature makes it easy to find image elements and to include the ones you like.

iPad App
Offers a full-featured and easy-to-use as the online version.

Price
It’s free! The only time you’ll have to pay is when you use one or more of the premium images that they sell for the low price of $1 per image.

How Do You Use Canva for Business?
The principal way to use Canva for business is to create and publish engaging content that will attract your targeted prospects both online and off. It helps you create remarkable content that catches on.

Conclusion
With Canva, your small business can create eye catching marketing content easily and will surely reach your target audience and convert them to buying consumers. YourOffice can also help you with workspace solution that provides the design you’re looking for. YourOffice is a leader in providing the most prestigious executive office space and shared office space for any size business. Convenient, hassle free, and move in ready- our offices, meeting rooms, and conference rooms are designed to meet your business’ every need.

We hope this article has been useful one and we’d love to hear your comments and questions below. You can also visit us on Twitter and Google Plus.

shared office space

A recent article, High Levels of Quality Communication by Chris LoCurto says that good communication skills are keys to success. If you want to be successful leader, you need to be a good communicator. Here are some qualities of  good communication skills. Respect and understand  You have to respect people….
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A recent article, High Levels of Quality Communication by Chris LoCurto says that good communication skills are keys to success. If you want to be successful leader, you need to be a good communicator.

Here are some qualities of  good communication skills.

Respect and understand 
You have to respect people in all manners- their emotions, time, and situations.
You have to be aware of other people’s emotions. It’s important to understand and it’s something that you need as an interpersonal skill.
See how they are–what are people experiencing. If you’re the leader, what are they experiencing with the work that you’ve lay on them? Have you done too much or too little? Think about these things.

Self-Control
You have to be in control of your emotions. You have to discern the situation and know the appropriate behavior.
There are times where you could be totally discouraged with a team member because of something that’s going on. You don’t have to get angry or crazy, understand what’s happening.

Self-confidence
If somebody’s trying to control or manipulate you, then you should  go ahead and be assertive. Set a good healthy boundary and display self confidence that you fully understand what you’re saying.

Identify and solve problem
You have to identify exactly what the problem is. Don’t just talk but gaining great perspective by listening and then create strategies or objectives to solve the problem.

Responsible and Accountable
If you say that you’re going to do something and you don’t, then be responsible and accountable if something clashes or fails because of something you did or did not do.
Apologizing and accepting your mistake; not only make you a great communicator, but yield trust and loyalty.

Conclusion
Good communication skills are one of the key elements of good leadership. Having a good leader and workplace where team collaborates will surely yield success. YourOffice is a leader in providing the most prestigious executive office space and shared office space for any size business. Convenient, hassle free, and move in ready- our offices, meeting rooms, and conference rooms are designed to meet your business’ every need.

Would you like to give your view on good communication?  Feel free to share your thought.  You can also see us on Twitter and Google Plus.

executive suites South Park

A recent article, Some Tips Before Moving a Home-based Business to Commercial Space by Allen Buchanan says that many businesses like yours were started with two things— a great idea and a corner from home. As your business grows, you are thinking that moving from home to Agile Office Space….
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A recent article, Some Tips Before Moving a Home-based Business to Commercial Space by Allen Buchanan says that many businesses like yours were started with two things— a great idea and a corner from home.

As your business grows, you are thinking that moving from home to Agile Office Space would be a wise decision.

Here are some issues to consider as you move your business into a commercial real estate location.

Expenses to consider

You have little overhead with a home-based business. However, once the business leaves the home, you’ll need to consider paying a commercial rent plus utilities such as light, water, internet, phone and janitorial.

Most commercial landlords will entail a lease term of one year or more, therefore your business is committed for this amount of rent.

Permits to secure

Your business will require occupancy permits to operate the business from a commercial location. If the operation involves a manufacturing process, plan on this taking some time to get this permit as well.

Location to consider

Working until 2 a.m. is not as easy as staying up past your bedtime at home if you move your business to an off-site location.

You cannot work in your pajamas – and go to work in the spare bedroom anymore. You must dress up, drive, and potentially greet employees. Find a location as close to home as possible. This will save on your commute time.

To rent or buy

You don’t want to commit yourself to a location that you could outgrow in few months, therefore to lease a virtual office or coworking office space is recommended.

Buying a location makes sense but not right away. Lease a spot, get the business stable, hire some workers, make some more money, and look to buy down the road.

Conclusion

Working from home is convenient and economical but as your business thrives, you need to consider a workspace solution that will help you with complete amenities. YourOffice offers you a wide choice of office and workspace solutions: flexible office space, team office space and virtual office packages. You’ll have access to a complete array of office support and concierge services as well as state-of-the-art business technology.

Are you ready to move your business from home? Let us know your thoughts below.  You can also visit us on Google Plus and Twitter.

Agile Office Space

A recent article, 7 Awesome Tips to Take Your Start Up to the Next Level by Cormac Reynolds believes that your business will not always be a start-up but will level up eventually, thus goals setting and planning is vital to your success. Here are 5 tips that will help your….
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A recent article, 7 Awesome Tips to Take Your Start Up to the Next Level by Cormac Reynolds believes that your business will not always be a start-up but will level up eventually, thus goals setting and planning is vital to your success.
Here are 5 tips that will help your business get to the next level.

  1. Review your plans regularly

Review and re-assess your goals regularly to see what is working well and what is not. For example, are your plans still applicable? Are you still going in the right path?  Treat your goals and plans as a “work in progress document”.

  1. Find a mentor

A mentor is the perfect person to help in getting your business to the next level. They have adequate experiences and skills to advise and help you on the best approach to take.

Once you’ve found the mentor that agreed to help you, you can rent a meeting room and make a schedule for meetings.

  1. Create Social Media and blog

Social Media and blogging are great marketing tools. You can get an expert to help you in building an online presence and build up your reputation online.

  1. Consider a better workplace solution

A workspace solution like Team Office Space or Agile Office Space with complete amenities to collaborate with your team is a great boost to efficiency and productivity.

  1. Be a ‘Limited’ company

In a limited company your assets and liabilities are protected within the umbrella of the company—a limited umbrella protects you and your business from financial risks.

Some advantages of a limited company are reduced risk, flexibility and improvement in reputation.

Conclusion

With goals and plans set in place, your business is ready to take off to the next level successfully. YouOffice is looking forward to help you with your growing needs. YourOffice has come alongside hundreds of business looking for everything from staffed flexible offices to agile office space. We know your business is unique, and your office space shouldn’t be any different. Let us match the perfect space or service to fit your business needs.

Are you ready to take off to the next level of your business?  Feel free to share your thoughts and comments below.  You can also visit us on Twitter and Facebook.

Team Offices

A common misconception held by new business owners is that starting an independent business, means doing everything alone. Many successful businesses have proven that just the opposite is true; your business can increase revenue and marketing  through a strong brand partnership. Brand partnership, or co-branding, is when two companies work….
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A common misconception held by new business owners is that starting an independent business, means doing everything alone. Many successful businesses have proven that just the opposite is true; your business can increase revenue and marketing  through a strong brand partnership.

Brand partnership, or co-branding, is when two companies work together to market and improve their products. Below are a few examples of co-branding and how they can benefit your business.

Ingredient co-branding
This is when two (or more) businesses merge their materials to create one product that features  components of both. For example; Betty Crocker’s Premium Brownie Mix with Hershey’s or Carvel producing a line of limited edition Nutella ice-cream.

This is a great technique for small businesses to consider when trying to raise awareness for their product. It’s akin to a independent film featuring one well-known celebrity. Consumers are often wary of new products, without a familiar source that they deem “credible.”

National to local co-branding
When a local small business partners with a national brand or network to reach local consumers. Your small business can benefit greatly from a strategic partnership with a bigger business because it gives you access to shared resources;  advertising, product development, technology, branding, and more. Your business can leverage a partnership with a larger company to compete with other businesses that would otherwise be on a different playing field.

Joint venture co-branding
In this form of co-branding, two or more companies form a strategic alliance to create a product that promotes and benefits both businesses and gives extra perks to the customer. For example, the Gold Delta SkyMiles® Credit Card from American Express, offers 30,000 bonus miles for new cardholders, 1 mile earned for every purchase, priority boarding, first checked bag free, and discounts on in-flight food and entertainment.

Partnering with other companies to create a single product with multiple benefits gives your business the opportunity to increase sales and advertise your company name. The customer gets a great deal and each business gets a slice of the pie.

Synergize
While there are certainly many benefits to brand partnerships, it is critical to choose a business that complements your own.  In order to form a successful brand partnership, both businesses must be willing to work together on an equal level, sharing resources and marketing strategies. Division of responsibilities must be made clear and communication is vital.

If you are considering moving forward with a brand partnership, consider contacting YourOffice to help you communicate with business partners anytime and anyplace. YourOffice offers a wide choice of office and workspace solutions: virtual office space, meeting room access, videoconferencing tools, and coworking office space.

Virtual Office Space

What does a dry-cleaning business in Massachusetts, a marketing company in San Francisco, and a custom shelving business all have in common? They all sponsor community service projects. Owning a small business gives you the opportunity to get involved in your community and help people in need. Not only will….
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What does a dry-cleaning business in Massachusetts, a marketing company in San Francisco, and a custom shelving business all have in common? They all sponsor community service projects.

Owning a small business gives you the opportunity to get involved in your community and help people in need. Not only will this strengthen your customer relationships and establish integrity for your company name, giving back to the community gives your business a greater mission than just corporate success.  Establishing a philanthropic vision with your business will create a culture of passion, dedication, and service, that will improves work environment and employee moral.

Below are a few ways that your business can get involved with community service and outreach projects.

Sponsor
Donate a portion of your sales to a local charity or sponsor a local organization, like a little league team or an arts program. It can be as simple as purchasing a banner to hang in a stadium, or an advertisement to post in a program. Find something that enriches the community that your business can support.

Donate
Donations don’t necessarily need to be monetary. Your business can donate some of it’s products to benefit a community event. For example, if your company specializes in healthy granola bars, water consider donating them as snacks for a charity run. Your business could also provide gift baskets for auctions or other fundraising events.

Host
If your business has enough space, you can host community events and fundraisers. Hosting holiday events is a great way to get your business involved in the community. Most Publix branches host a free Haunted House for families to attend during October. This event includes free food samples from local businesses, live music, raffle drawings, face painting, and more.

Partner
If there is a local business that compliments yours, consider partnering with them to share each other’s products and co-sponsor events. For example, your granola bar business may be in the same area as a loose leaf tea business. Consider providing free samples of their tea to pair with free samples of your granola bars and vice versa at their establishment. Find ways to work alongside your fellow business owners, to better serve your community and increase rapport with customers.

Choose your location wisely
The community where your business resides will contribute to the success of your business or the decline. When choosing your business’ location, be aware of opportunities to participate in community events. If you are in the process of scouting out an office location for your business, or if you are looking to change your current location, contact YourOffice. YourOffice features a network of world-class business addresses. Each location offers both beautifully appointed short term offices and permanent individual office space. Offices are move-in ready and equipped with top furnishings and technology that are guaranteed to leave a lasting impression.